Luiz Henrique Farias

Luiz Henrique Farias serves as an Analista CRM at Cacau Show since January 2023, focusing on campaign development, behavioral data analysis, and CRM solutions. Key responsibilities include analyzing customer purchase behavior and campaign performance, enriching data using Python and Spark, managing CRM for various business verticals, and implementing multichannel communication journeys. Previously, Luiz held roles at DM9 as an Analista DBM/CRM and at SunsetDDB as an Analista de DBM Jr, where responsibilities involved generating campaigns through SQL Server and Salesforce Marketing Cloud. Luiz began a career in the field as a DBM/BI intern at Marketdata, developing SQL queries and utilizing various software for campaign generation. Luiz is currently studying Database/B.I at FIAP.