Cactus' Belief & Behavior Design process culminates in what they call The Sharp Idea — that galvanizing strategic idea that drives everything the brand does inside the company and out in the world.

Marketing

Cactus

Cactus' headquarters in Denver, CO, United States

Joe Conrad

Shea Tullos

Brian Watson

Lisa Van Someren

Ainslie Fortune

Chris Shewmake

The Creative Team at Cactus is responsible for developing and executing innovative concepts that embody The Sharp Idea, ensuring a cohesive and impactful brand narrative. Comprising a diverse mix of producers, directors, and writers, the team collaborates to create compelling campaigns and designs that resonate with audiences and drive the company's strategic objectives. Their work spans various media, blending creativity with strategic insight to elevate the brand's presence both internally and externally.

Creative Team

The Account Management team at Cactus is responsible for building and maintaining strong client relationships while ensuring that the strategic vision of The Sharp Idea is effectively integrated into all client projects. They oversee project execution, coordinate internal resources, and communicate client needs to drive successful outcomes, ultimately aligning client objectives with Cactus' innovative design process.

Account Management

The Leadership Team at Cactus is responsible for guiding the company's strategic vision and ensuring that The Sharp Idea is effectively integrated across all aspects of the business. This team collaborates on key initiatives, fosters a culture of innovation, and aligns communication and creative strategies to drive brand success and deliver impactful results for clients. Their combined expertise in account leadership, communications, and creative operations enables Cactus to maintain its competitive edge in the marketplace.

Leadership Team

The Media Planning and Buying team at Cactus is responsible for developing and executing strategic media campaigns that align with The Sharp Idea. They analyze market trends and consumer behavior to identify the most effective channels for reaching target audiences, manage budgets, and optimize media spend to maximize impact. Collaboration within the team ensures that each campaign not only promotes the brand's message but also drives measurable results.

Media Planning and Buying

The Marketing and Brand Strategy team at Cactus is responsible for developing and refining the brand's core messaging and identity through strategic insights and communication efforts. They collaborate closely to craft The Sharp Idea, ensuring it informs all marketing initiatives and aligns with the company’s Belief & Behavior Design process. This team focuses on enhancing brand visibility, engagement, and loyalty across various channels while driving cohesive storytelling that resonates with target audiences.

Cactus

Org chart

Teams

Creative Team

Account Management

Leadership Team

Media Planning and Buying

Marketing and Brand Strategy

Offices

Cactus

Org chart

Teams

Creative Team

Account Management

Leadership Team

Media Planning and Buying

Marketing and Brand Strategy

Offices

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