Sergio Villalba is a seasoned media professional with extensive experience in digital and paid media strategy. Currently serving as a Media Specialist at Cadastra since November 2023, Villalba previously held the position of Paid Media Strategist at UV from September 2019 to November 2023. Prior to that, Villalba worked at Brick Agencia Paraguay as a Paid Media Coordinator and Digital Media Planner, focusing on strategic digital planning for major clients such as Coca Cola Paraguay. Additional roles include Social Media Manager at Puntopy, Laika - Agencia de Ideas, and SoBrities, where responsibilities encompassed community management and account management for notable brands like LG and PepsiCo. A graduate of Universidad Columbia del Paraguay, Villalba earned a Licentiate degree in Marketing between 2013 and 2017.
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