Ruben Sigala

Ruben Sigala serves as the Senior Vice President of Enterprise Analytics at Caesars Entertainment Corporation since September 2005, leading a team of approximately 175 professionals who provide analytical support across various operational areas, including data logistics, marketing analytics, and revenue management. Previously, Ruben held positions such as VP of Business Strategy/Revenue Management and Director of Business Intelligence/Pricing at Princess Cruises from June 2003 to August 2005. Ruben's academic background includes an MBA in General Management from Harvard Business School, completed in 2003, and a BS in Business Administration with a focus on Finance from The University of Kansas, earned in 1997.