Yardena Alter

Yardena Alter is an experienced marketing professional currently serving as the ROW & Sweden Marketing Manager at Caesarstone EMEA since October 2021, where responsibilities include developing marketing strategies and managing digital marketing efforts. Prior to this role, Yardena worked as a Marketing Manager at Pioneer Wealth Management from June 2011 to October 2021, focusing on holistic financial planning and wealth management for high net worth clients. Earlier experiences include serving as a MarComm Manager at American Laser, where advertising and PR activities were coordinated, and a Marketing & Communications professional at Deloitte Brightman Almagor Zohar, responsible for all marketing content and communications. Yardena began the career as the Communal Communications Manager at Nesher's Youth, Culture & Sports Communal Center, producing a monthly magazine and managing the budget. Yardena holds an M.Sc. in Organizational Behaviour from Tel Aviv University and a BA in Communications from The Yezreel Valley College.