Caesarstone EMEA
Yardena Alter is an experienced marketing professional currently serving as the ROW & Sweden Marketing Manager at Caesarstone EMEA since October 2021, where responsibilities include developing marketing strategies and managing digital marketing efforts. Prior to this role, Yardena worked as a Marketing Manager at Pioneer Wealth Management from June 2011 to October 2021, focusing on holistic financial planning and wealth management for high net worth clients. Earlier experiences include serving as a MarComm Manager at American Laser, where advertising and PR activities were coordinated, and a Marketing & Communications professional at Deloitte Brightman Almagor Zohar, responsible for all marketing content and communications. Yardena began the career as the Communal Communications Manager at Nesher's Youth, Culture & Sports Communal Center, producing a monthly magazine and managing the budget. Yardena holds an M.Sc. in Organizational Behaviour from Tel Aviv University and a BA in Communications from The Yezreel Valley College.
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Caesarstone EMEA
Caesarstone manufactures premium Quartz & Porcelain surfaces, which are used in both residential and commercial buildings, as countertops, wall cladding, vanities, flooring, and other interior surfaces. The wide variety of styles, designs, colors, and textures available, along with the brand's inherent durability provides consumers with technically superior, premium surfaces that deliver the aesthetic appeal of natural marble, granite, or polished concrete, allied to minimal maintenance requirements. Caesarstone has earned ISO 14001 (environmental management standard), ISO 9001 (quality management standard), and NSF (public health and safety) certifications. Caesarstone EMEA is headquartered in Caesarea, Israel and serves distributors and fabricators in more than 26 countries across Europe, the Middle East, and Africa. Our operation, sales, and marketing team work closely with our distributors and fabricators who in turn work with contractors, kitchen and bathroom designers, architects, and commercial specifiers. Caesarstone EMEA offers more than 100 different unique colors available in a variety of finishes and thicknesses, including the highly desirable Supernatural, Ultranatural, Metropolitan, and Outdoor collections.