Carol Edwards

Carol Edwards has a strong background in sales and leadership roles in the media analytics industry. Carol most recently worked as Vice President, Creator Growth at Raptive since June 2021. Prior to that, they were Senior Client Lead, Brands at Centro from November 2019 to March 2021. Carol has extensive experience at Nielsen, where they held various senior positions including Senior VP, Media Analytic Sales from December 2017 to November 2019, and Senior VP, Local Media Analytics from October 2013 to December 2017. Before joining Nielsen, Carol worked at Arbitron Inc., where they served as Senior VP in several roles including Cross-Platform Management from September 2010 to September 2013, Growth Sectors from January 2007 to August 2010, and Cable & Digital Out-of-Home Sales from January 2001 to December 2006. Carol has achieved impressive results throughout their career, exceeding sales goals, leading successful restructuring initiatives, and driving revenue growth.

Carol Edwards holds a Bachelor of Science degree in Marketing Management from the Costello College of Business at George Mason University. Additionally, they obtained a Basis Certification for Sales from Centro in August 2020.