Cage Point
Shattuck Groome has a diverse work experience in the media and marketing industry. Shattuck founded NitroCagePoint in 2016 and served as the Chief Media Officer. Prior to that, they were the Owner and Managing Partner at Generator Media + Analytics from 2007 to 2017. Shattuck also worked at eDiets.com as the Head of Marketing from 2004 to 2007, where they played a key role in the company's acquisition and NASDAQ IPO. Before that, they had brand marketing roles at NBTY and RJ Reynolds from 2000 to 2004 and 2002 to 2004 respectively. Their career in brand marketing started in 1995 with various CPG Fortune 500 companies, where they worked until 2000.
Shattuck Groome pursued their higher education beginning in 1991 at Tulane University, where they obtained a Bachelor's degree in English and Political Science in 1995. Afterward, they went on to attend Washington University in St. Louis - Olin Business School, where they completed their Master of Business Administration (MBA) degree with a focus on Marketing and Finance during the years 1998 to 2000.
Cage Point
Cage Point is a socially engaged, omni-channel focused media partner. We specialize in research, communications planning and activating targeted media opportunities to deliver results in an omni-channel landscape. Our advanced commerce and data reporting technology is tailored to meet each of our client's business objectives. We apply a data-driven approach to solving business challenges and to drive profitable growth. For us, this is more than just a process or siloed event; it’s an integrated Operating System. It’s how we construct, manage, and constantly optimize campaigns drive actionable results for our client partners.