Laurent Martin

Laurent MARTIN is a seasoned professional in the field of studies and client knowledge, currently serving as Directeur d’études for the Banque des Territoires at Groupe Caisse des Dépôts since 2020. With a robust background that began in the early 1990s, Laurent has held various significant roles, including Directeur d'Études partenaire at In'Sens and Directeur Conseil in qualitative studies as an independent consultant. Laurent's expertise encompasses market research, digital marketing evaluation, and qualitative analysis, with a focus on consumer goods, cultural mediation, and B2B challenges. Laurent holds advanced degrees from IAE de Paris and University of Paris I: Panthéon-Sorbonne, alongside additional educational experiences at APEC and Formalangue.