Michael Piastro

User Experience Director at Cake & Arrow

Michael Piastro has a diverse work experience in the field of user experience and design. Michael started their career at Davanita Design, a web design firm which they founded and led as the Design Director. After securing angel investors, they grew the firm to 20 employees before negotiating its sale to Avatar Technology. Following the acquisition, they served as the Operations Manager and Design Director of the New York division of Avatar Technology, where they supervised national accounts and managed a cross-disciplinary team.

Michael then worked as an Interaction Designer, Information Architect, and Business Analyst at Harte-Hanks, serving diverse clients in the pharma, retail, and automotive industries. Michael documented functional requirements and interaction models for clients such as Pfizer, Genentech, GSK, Mercedes-Benz, and Jiffy Lube.

Most recently, Michael was a User Experience Director at Cake & Arrow (previously Alexander Interactive), where they held various roles including Director of User Experience, Experience (UX) Lead, Interaction Designer, and Information Architect. Michael served as the primary UX designer and project lead on client projects, planning the user experience design and communication approach for client engagements.

Michael Piastro attended Cornell University and studied Political Science and Government. Michael also studied Government at Cornell University. The specific years of their education and whether they obtained any degrees are not provided.

Links

Previous companies

AVATAR logo
Harte Hanks logo
Cake & Arrow logo

Timeline

  • User Experience Director

    January, 2007 - present

  • Director, User Experience

    January, 2014

  • User Experience Lead

    January, 2010

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