Cakedesign is a Paris-based creative agency specialised in brand identity, art direction and visual storytelling. Founded by Thibaut Mathieu in 2003, the agency has developed a distinctive approach to shaping high-end brands and experiences across design, hospitality and lifestyle.

From strategy to execution, Cakedesign supports its clients in brand positioning, brand strategy, visual identity systems, campaigns, packaging and editorial design — delivering 360° communication strategies. The agency is known for creating coherent and desirable universes, where every detail contributes to a strong and lasting brand image.

Over the years, Cakedesign has collaborated with leading international groups and maisons including Baccarat, Four Seasons, Jumeirah, LVMH, L’Oréal, Puig, Richemont, Raffles and Rosewood, as well as iconic brands such as Dior Couture, Dom Pérignon, Hennessy, Lancôme, Nina Ricci, Officine Panerai, Puiforcat, Rémy Martin, Ruinart, Saint-Louis, Templier, Trudon, Veuve Clicquot… 

With strong expertise in luxury destinations, the agency has developed brand identities for architects, designers, hotels, restaurants and residences worldwide — from Paris to New York, the Maldives, St. Barth, Taipei, Miami, Amaala and Jeddah in Saudi Arabia, in Italy, in Portugal…

Cakedesign approaches each project as a whole, crafting singular identities that elevate brands and transform them into complete visual worlds.

Cakedesign

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Cakedesign

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