Anna Kaarow is an accomplished marketing professional with extensive experience in leading marketing strategies, product development, and consumer insights across various industries. Currently serving as Head of Marketing and Online at Cakesmiths since July 2025, Anna previously held the position of Marketing Director at Beyond the Bean Ltd and contributed as Marketing Product Lead at LIPTON Teas and Infusions, where notable achievements included strengthening core tea propositions and supporting sustainability goals. Anna's background also features roles such as Product Development Lead at Pukka Herbs, Consumer Insights & Strategy Manager at Imperial Brands PLC, and Innovation Manager at Fontem Ventures B.V. An education portfolio includes a BA (Hons) from the University of Bristol, a Professional Diploma in Strategic Marketing and Digital Strategy from Cambridge Marketing College, and a Certificate in Psychology of Leadership from Cornell University.
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