CalBank PLC
Vincentia Villars has extensive experience in marketing and brand management, currently serving as Brands Manager at CalBank PLC since April 2020, where successful internal communication strategies were implemented to mobilize over GHS285M in a deposit campaign and enhance brand visibility through refreshed ATM and agent point designs. Prior roles at CalBank included Promotions, Research and Digital Marketing Officer, where digital strategies achieved significant customer engagement growth, and Marketing Research Officer, responsible for strategic site identification for ATMs and collaboration on pivotal brand and expansion reports. Vincentia also worked as Program Director at the NGO MindRight, focusing on mental health awareness. Academically, Vincentia is pursuing an MBA in Marketing at the University of Cape Coast and has completed an MPhil in Psychology, along with a Bachelor's degree and a Mini-MBA focused on Business and Management disciplines.
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CalBank PLC
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Currently the most innovative Ghanaian Bank, CalBank commenced operations in July 1990, providing world class financial solutions to the Ghanaian banking sector. Soon after, it has blossomed into one of the most preferred publicly listed banks, thus translating into well documented over subscription of the CalBank Shares during its Initial Public Offer in 2004 by 150 per cent and again over 300 per cent over subscription of the CalBank Shares during its private placement in 2011. This consequently led to the bank meeting its capitalization ahead of the set deadline. The eagerness expressed by the investing public, major international private equity investors and development finance desirous of becoming shareholders of the bank has made the CalBank Share the most preferred publicly listed share. With this confidence, the bank is poised to further transform the Ghanaian banking industry.