Vincentia Villars

Vincentia Villars has extensive experience in marketing and brand management, currently serving as Brands Manager at CalBank PLC since April 2020, where successful internal communication strategies were implemented to mobilize over GHS285M in a deposit campaign and enhance brand visibility through refreshed ATM and agent point designs. Prior roles at CalBank included Promotions, Research and Digital Marketing Officer, where digital strategies achieved significant customer engagement growth, and Marketing Research Officer, responsible for strategic site identification for ATMs and collaboration on pivotal brand and expansion reports. Vincentia also worked as Program Director at the NGO MindRight, focusing on mental health awareness. Academically, Vincentia is pursuing an MBA in Marketing at the University of Cape Coast and has completed an MPhil in Psychology, along with a Bachelor's degree and a Mini-MBA focused on Business and Management disciplines.