Cal
Galit Shmuel has a solid work experience. From 2005 to 2009, they worked at Armoni Bates Advertising agency as an Account Manager. In 2009, they joined Cal (Israel Credit Cards) and progressed through various roles. Galit started as a Customer club Manager and then became a Products Manager from 2010 to 2015. From 2016 to 2018, they served as the Head of Products Management. Currently, they hold the position of Head Of User Experience & Products at Cal, starting from December 2018.
Galit Shmuel attended Netcraft Academy from 2019 to 2020, where they focused on Ux designs. Prior to that, they pursued a Master of Business Administration (MBA) in Marketing at The College of Management Academic Studies from 2007 to 2009. In 2002, they completed their Bachelor's degree in Communications & Management at the same institution.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.