Ifat Arad Wieder

Ifat Arad Wieder has a diverse work experience spanning over several industries. Ifat began their career as a lawyer specializing in commercial law, contracts, and real estate at a law firm from 1995 to 2000. Ifat then transitioned into the field of marketing and advertising, working as a Strategic Planner at McCann Tel-Aviv Israel from 2000 to 2003. Ifat continued their marketing career at Orange, where they served as the Head of the Private Sector Marketing Department from 2003 to 2010. Following that, they joined McCann Tel-Aviv Israel again as a VP Clients from 2010 to 2012. From 2013 to 2014, Ifat worked as the Marketing & Business Development Director at the Hadassah Medical Center. Ifat'smost recent role was at Cal (Israel Credit Cards), where they served as the Head of Marketing from 2014 to 2018, and then as the Head of Digital - UX | Products | Assets from 2018 onwards.

Ifat Arad Wieder completed a Bachelor of Laws (LLB) degree from The Hebrew University of Jerusalem, from 1992 to 1996. Ifat then pursued a Master of Business Administration (MBA) degree with a focus on Business, Management, Marketing, and Related Support Services at Tel Aviv University - Coller School of Management, from 1999 to 2002.