Cal
Nir Amiram is an experienced product marketing manager currently at Cal (Israel Credit Cards) since August 2016. Previously, Nir served as a senior account executive at TBWA \ YEHOSHUA from August 2013 to April 2016, managing marketing campaigns for major companies such as Discount Bank and Visa CAL, while overseeing digital assets including websites and media banners. Nir began a career in the fashion industry as general manager at "loft" from 2007 to 2013. Academic credentials include a Bachelor's degree in Business Administration with a focus on Economics and Social Science from Bar-Ilan University, completed between 2009 and 2011.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.