Elena Apodiakou

Elena Apodiakou is a seasoned product marketing professional with diverse experience in managing brand strategies and execution across various industries. Currently serving as a Product Marketing Manager at Sloclap, Elena oversees the brand strategy for an unannounced AA game, coordinating efforts across international teams. Previously, as an Editorial Content Strategist at Ubisoft, Elena achieved significant growth in content views and unique visitors by developing a performance model and transforming content guidelines. Experience also includes roles at Orange and BNP Paribas, where Elena led digital transformation projects and managed product marketing initiatives. Elena holds an MBA in Digital Marketing from EDC Paris Business School, a Master's in Design, Art & Media from the University of Paris I: Panthéon-Sorbonne, and a Bachelor's in Communication, Media & Culture from Panteion University.