Cal
Noa Aluk is a skilled marketing data analyst currently working at Cal (Israel Credit Cards) since August 2022, where responsibilities include the development of data-driven digital marketing campaigns and optimization of customer journeys through PLSQL software. Prior experience includes a role as a data analyst at G-STAT from October 2021 to August 2022, focusing on data analysis for Visa Cal, and as an air intelligence researcher at Israeli AI between August 2014 and July 2016, after completing an Intelligence Researchers Course. Noa holds an engineer's degree in industrial engineering from Ariel University, earned from 2019 to 2022.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.