Reshef Efraim

Reshef Efraim has a diverse work experience spanning various roles and industries. Reshef'smost recent position was as the Director of Advanced Payments and Head of Business Development and Product Management at Cal (Israel Credit Cards), starting in April 2022. Prior to this, they held the role of Head of Business Development and Advanced Payments at the same company from February 2021 to May 2022. Reshef also served as the Head of Business Strategy at Cal from October 2019 to February 2021.

Before their time at Cal, Reshef co-founded and served as a director at Adapt.online, starting in May 2016. Reshef also worked as an Innovation Manager at KPMG Israel from October 2018 to October 2019, and as a Business Data Manager at Cal from September 2017 to October 2018.

Reshef began their career as an Entrepreneur, working as a self-employed individual from 2015 to April 2016. Prior to that, they served as an Analyst for the Government of Israel from 2013 to 2015, and as an Analyst Team Lead and Analyst for the Israel Defense Forces from 2008 to 2013.

Reshef Efraim holds a Bachelor's Degree in Economics & Accounting, which was completed from 2013 to 2016 at The Hebrew University of Jerusalem. Reshef also pursued a Minor in Computer Science from 2015 to 2017 at the same institution.