Brandon Robertson

Brandon Robertson is an experienced marketing professional with a strong background in customer marketing and analytics. As the Director of Customer Marketing & Analytics at Caleres, Inc. since May 2015, Brandon has successfully implemented a Customer Data Platform, centralizing customer data for enhanced personalized marketing, and streamlined multi-channel marketing campaigns to improve efficiency and engagement. Previous roles at Caleres include Director and Senior Manager of Database Marketing, where Brandon advanced team leadership and optimized data-driven marketing strategies. Prior to Caleres, Brandon served as Project Manager at Express Scripts, managing retail channel initiatives, and as Business Analyst, focusing on fraud prevention initiatives. Brandon's academic background includes a Master of Arts in Clinical Psychology and a Bachelor of Arts in Psychology, both from the University of Missouri-Columbia.