Tara Hawkins

Brand Marketing Manager at Caleres

Tara Hawkins is a skilled marketing professional with extensive experience in brand and influencer marketing. Currently serving as Brand Marketing Manager for Blowfish Malibu at Caleres, Inc. since August 2023, Tara previously excelled at Anheuser-Busch in various roles, culminating as Influencer Marketing Senior Specialist, where campaigns included well-known brands such as Kona Big Wave and Budweiser. Earlier experience includes creative content marketing at FleishmanHillard and digital media internship at the University of Mississippi. Tara holds a B.S. in Integrated Marketing Communications from the University of Mississippi, enriched by a minor in Business Administration and honors recognition.

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