CALICÉO
Martial FRITZ is a seasoned marketing and communications professional with extensive experience in the hospitality industry. Currently serving as Directeur marketing et commercial at CALICÉO since January 2019, Martial has a proven track record in strategic marketing and team leadership. Prior roles include Directeur marketing et communication at Hôtel Le Fouquet's Paris, where responsibilities included team management, repositioning, partnership management, and international media relations. At Hôtel Casino Barrière Lille, Martial held the position of Directeur marketing et communication, focusing on the launch of a major leisure complex and overseeing a marketing budget of 3 million euros. Martial started the career in marketing roles at CroisiEurope, NRJ GROUP, and ALTIGA, and holds a Master's degree in Management International et Marketing from EM Strasbourg Business School, alongside a BTS in Action commerciale from Pôle de Formation CCI Strasbourg.
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