Caliente Interactive
Benny Mizrachy has extensive experience in the marketing industry. Benny began their career in 2008 as a Financial Analyst Intern at Bank Leumi. In 2009, they became the Managing Partner and Head of Marketing at Fancy's Israel. Benny then moved on to work as the Marketing Analysis Manager at Psagot Investment House from 2009 to 2012. Benny's next role was at Winner.com, where they started as the Head of PPC & UX departments from 2012 to 2014. Benny then transitioned to the role of Conversion Rate Director, where they specialized in optimizing consumer conversion rates. Most recently, they worked as the Director of Online Marketing at Caliente Interactive, managing large marketing budgets and overseeing the PPC & SEO departments. With their strong expertise in marketing and analysis, Benny has been successful in driving business growth and achieving market leadership.
Benny Mizrachy attended The College of Management from 2008 to 2011, where they pursued a Bachelor of Arts (B.A.) degree in the Business school. Benny'smajor subjects of study were Marketing and Finance.
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Caliente Interactive
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“Caliente Interactive (“Caliplay”) is a leader in the regulated Mexican online casino and sports betting market. With a focus on marketing and user experience, Caliplay operates several websites that offer a range of online gaming entertainment services, including sports betting, casino games, slots, live games and mobile betting. The Caliente brand associated with Caliplay has a rich history that dates back to 1916, and has consistently expanded to several states of Mexico and in more than a dozen countries in Central and South America. Caliplay is committed to providing industry-leading responsible gaming practices. For more information, visit www.caliente.mx