Patricia Iturbe

Patricia Iturbe has a diverse work experience in marketing and media management. Patricia started their career as an Account Manager at Kastner & Partners, where they supervised local and pan-regional media buys for Red Bull Mexico. Patricia then joined PokerStars as a Marketing Campaign Manager, where they specialized in player segmentation, promotions, and CRM execution. Patricia also played a key role in launching PokerStars in Mexico by establishing strategic alliances and recruiting local poker professionals. After their time at PokerStars, Patricia worked as a Poker and Marketing Consultant, providing contract negotiations, personal appearances, and creating instructional content for clients in the poker industry. Currently, they hold the position of Media Director at Caliente Interactive, where they plan and executes media strategies for user acquisition and ensures the effectiveness of marketing campaigns.

Patricia Iturbe's education history is as follows:

From 2021 to 2021, Patricia attended Harvard Business School Online, studying Business, Management, Marketing, and Related Support Services.

In 2020, they completed multiple courses at the Totally Gaming Academy. Patricia obtained a degree in Online gaming, specializing in Gambling. Patricia also completed courses in The sports betting and virtual sports, Costumer Relationship Management, VIP management optimization, Social Gaming, and Expand land-based operations online.

In 2006, Patricia pursued a Postgraduate Marketing and Publicity Degree at Universidad La Salle, A.C.

From 2002 to 2006, they attended Universidad La Salle, A.C., where they obtained a degree in Business Administration.

In 2014, Patricia completed a course in Digital marketing at Miami Ad School.

In 2008, they studied Account Planning at Semillero de Creativos.