Justin P. DeBenning

Vice President of Sales at Califia Farms

Justin P. DeBenning has a strong background in sales and marketing, with a focus on the food and beverage industry. Justin P. started their career at Schwan's Consumer Brands, where they held various roles including Field Sales Merchandiser and Key Account Manager, achieving significant sales growth in their assigned territories. Justin P. then joined Campbell's Soup Company as a Customer Business Analyst and later served as an Interim Business Manager for Safeway, successfully exceeding net sale objectives. After their time at Campbell's, Justin worked at Plum Organics as a Customer Business Manager, where they developed and implemented trade promotional and marketing strategies, resulting in regional and channel growth. Justin P. then moved on to popchips, where they held the positions of Director of Sales, National Accounts, Senior Director of Sales, Western U.S., and Vice President Sales & Marketing. At popchips, Justin focused on developing metrically driven strategies and building a strong sales and marketing culture. Justin P. then joined Alpha Foods as Vice President of Sales, responsible for the US Retail Sales Channel and later took on the role of Vice President of Sales, Conventional and Mass. At Alpha Foods, they promoted 100% plant-based products and worked to change the way people eat. Justin P.'smost recent role is as the Vice President of Sales at Califia Farms, a company that focuses on plant-based beverages and foods. In this role, Justin oversees the sales team and is responsible for driving growth in the market. Throughout their career, they have consistently demonstrated strong leadership skills and a track record of achieving sales objectives.

Justin P. DeBenning pursued their education in a sequential order, starting with a Bachelor of Science degree in Business Administration from California State University - East Bay. Justin P. completed this program between the years 2004 and 2006. Later on, Justin pursued further education by enrolling in the Cornell Johnson Graduate School of Management. Justin P. successfully obtained a Master of Business Administration (MBA) degree from Cornell Johnson between 2013 and 2015.

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