Almond Board of California
Harbinder Maan has a diverse range of work experience in marketing and project management. Harbinder started their career as a Senior Sourcing Manager at dunhill from February 1995 to June 1998. Harbinder then worked as a Business Executive at United Business Media from June 2000 to August 2001, where they analyzed new technology platforms for the farming and homeware/furniture industries. Maan later joined MedicAlert Foundation in December 2001 as a Marketing Manager, responsible for generating new member creation and developing consumer programs. In 2005, they became the North America Marketing Manager at Almond Board of California and eventually progressed to the role of Global Category Marketing Manager from August 2007 to May 2013. Harbinder then served as the Senior Marketing Manager, Global Trade Stewardship at the same company, responsible for developing and executing business strategies. Currently, Maan is serving as the Associate Director Trade Marketing and Stewardship at Almond Board of California, where they oversee trade marketing and stewardship initiatives.
Harbinder Maan obtained a BEng degree in Textile Engineering and Manufacture from The University of Huddersfield, which was earned between 1989 and 1993. Later, in 1998 to 1999, they pursued an MBA degree in Business from the University of Cambridge. Additionally, Harbinder Maan obtained certifications in various fields, including being a Certified ANA Marketing Professional (CAMP) from the Association of National Advertisers in June 2023, completing the Leading at a Distance course from LinkedIn in April 2020, and becoming a member of the Chartered Institute of Marketing from the Chartered Institute of Marketing (UK) in September 1997.
Almond Board of California
Consumers all over the world enjoy California’s wholesome, high-quality almonds. They’re California’s most valuable agricultural export and the second largest acreage crop in the state. And the Almond Board of California is both a leader in this industry and a great place to work. We’re here to help farmers market their crop and invest in research to identify operational efficiencies and precision food safety and growing practices. We do this on behalf of California’s over 6,800 almond growers and 100 processors, many of whom are third- and fourth- generation farmers. To be a sustainable crop for California, we’ve increased and accelerated our research investment in key areas like water conservation, air quality and 22nd century agronomics. Agriculture isn’t a static industry; it’s always evolving with changes in climate, resource availability, science, and technology. Our research programs keep us on the forefront of this change. We’re constantly learning more and helping California’s almond community take advantage of the latest science in order to meet the future needs of the industry while benefiting local communities and the environment. We represent an industry that is committed to ensuring that almonds are an economically, environmentally and socially responsible crop for California. Established in 1950 and based in Modesto, California, we are a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the U.S. Department of Agriculture. Learn more at Almonds.com and get the latest news at newsroom/almonds.com. And if you’re interested in working for a forward-thinking, sustainability-minded, research-driven organization, take a look at our open positions: Almonds.com/careers.