California Restaurant Association
Jessica Roots is a skilled digital content manager and web developer with extensive experience in various roles across multiple organizations since 2016. Currently serving as Digital Content Manager and Webmaster for the California Restaurant Association, Jessica oversees website management and digital content strategies. Previous roles include Web Content Analyst at the California Victim Compensation Board, Digital Content Manager at the California Restaurant Association, and Web Developer/Designer for various food and community organizations. Jessica's expertise encompasses web development, digital marketing, SEO, email campaigns, and content creation, complemented by academic credentials of a Master's in Internet Marketing from Full Sail University and a Bachelor's in Web Design and Interactive Media from The Art Institute of California-Sacramento.
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California Restaurant Association
Founded in 1906, the California Restaurants Association has become one of the strongest advocates for the restaurant industry in the country. The CRA exists to help restaurateurs navigate the sometimes treacherous waters that are the hospitality industry. Serving a broad and diverse membership, the CRA works to maintain its status as the most inclusive and powerful voice of restaurant operators in the state.