Ingrid M. Martin is a distinguished Professor of Marketing at California State University, Long Beach, where Ingrid M. has contributed extensively to undergraduate and MBA programs focused on Integrated Marketing Communication and Sustainability since August 2001. Martin currently serves as the Director of Graduate Business Programs in the College of Business, overseeing program development, marketing, and accreditation processes, and has previously chaired the Department of Marketing. Additionally, since July 2017, Martin has been an Advisory Board Member at both the Institute of Innovation and Entrepreneurship and the Downtown Long Beach Alliance, focusing on economic development. As a Principal Consultant at Integrated Resource Solutions, Martin specializes in marketing consultation and expert witness services related to advertising, branding, and consumer decision-making. Martin's academic background includes previous faculty positions at the University of Colorado at Boulder and Boston College, complemented by a Ph.D. from the USC Marshall School of Business.