California West
Melissa Mohr has held various leadership roles in the real estate industry, with a strong focus on sales and marketing. From their early days at KB Home to their current position at California West, Melissa has consistently developed and implemented successful marketing programs and strategies for new home projects. With specialized experience in merchandising model homes and sales centers, Melissa has been instrumental in driving sales and elevating brand presence for the companies Melissa has worked for.
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California West
California West acquires real estate in the Southern California region, including San Diego, Orange, Riverside and San Bernardino counties. The company is a full service residential land developer and homebuilding company, specializing in land entitlements, land development, homebuilding and sales of both homes and properties. California West is opportunity driven and pursues real estate in market locations that present profitable margins and returns supported by desirable local economic indicators, governing agency review, land design characteristics and product design integration. The company is capable of producing up to 350 home closings a year and measures risk to maintain flexibility and react to current trends and indicators of the local market and national economic environment.