Lucía Amorós Burguete

Lucía Amorós Burguete serves as the CEO of Importa Comunicación since January 2014, leading design and development of web and e-commerce projects, and crafting digital marketing strategies across various platforms. Lucía has extensive teaching experience, currently serving as an Associate Professor at Universitat Oberta de Catalunya and as a teacher in multiple business schools and training programs, focusing on digital marketing and related competencies. Additionally, Lucía holds various teaching roles at institutions such as the Cámara de Comercio de Valencia, and has contributed to the education of young entrepreneurs through the Asociación de Jóvenes Empresarios/as de Valencia. Academic qualifications include a Doctorate in project management and new technologies, an MBA in Business Administration, and a degree in Advertising and Public Relations with a specialization in Digital Marketing from CEU Cardenal Herrera University.