Edye Twer

Edye Twer, with nearly thirty years of supplier-side experience, co-heads Phoenix’s cutting-edge Converged Technology & Media Practice, developing the company’s media efforts, including but not limited to clients in the broadcast, cable and radio network arenas. Edye is adept at developing and implementing a variety of research designs, including awareness and usage, program and promotional testing, talent and concept studies, tracking, and both behavioral and attitudinal segmentations.