Evan Laya

Evan Laya has a diverse work experience spanning several industries. Evan began their career in 2005 as a Project Manager at Green Door Design + Development, LLC. In 2007, they joined Paragon Marketing Group as an Account Coordinator/Executive and later became a Project Manager. Evan then worked at FedEx as a Global Marketing - Regional Market Development MBA Intern in 2011.

From 2013 to 2017, Evan worked at Dole Packaged Foods, LLC, starting as a Sales Strategy Analyst before advancing to Associate Business (Brand) Manager and eventually becoming a Sr. Associate Business (Brand) Manager.

In 2017, Evan joined Camelot Illinois as a Brand Manager for the Illinois Lottery Instant Games. Evan was later promoted to Senior Brand Manager and then to Category Director, overseeing the $2.1 billion instant ticket portfolio. Evan'sresponsibilities included product design and development, P&L oversight, marketing strategy, consumer insights, stakeholder management, and budget management.

Evan's role at Camelot Illinois also involved leading the Covid-19 response plan, re-examining consumer research methodology, and orchestrating the RFP process and negotiations with vendors to maximize pricing and savings.

Overall, Evan Laya has accumulated valuable experience in brand management, marketing strategy, consumer insights, and budget management throughout their career.

Evan Laya has a Master of Business Administration (M.B.A.) degree in Marketing and Strategy from Vanderbilt University - Owen Graduate School of Management. Prior to that, they completed a Bachelor's Degree in English/Philosophy at Lafayette College.