Ivor joined Camelot in 2009 to shape and lead a marketing transformation programme. He oversees the company's Marketing and Brand activities – with responsibility for the National Lottery Brand, its marketing campaigns, and activation across media, retail and digital marketing channels.
Prior to joining Camelot, Ivor worked for dunnhumby, Accenture and Unilever in senior roles across Marketing and Sales. He is a member of ISBA's Executive Committee.
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