Carlos Eduardo

Carlos Eduardo has a wealth of experience in a variety of roles. Carlos began their career in 2001 as a Cabo in the Brazilian Army (DEC - Exército Brasileiro). In 2004, they joined the Santa Catarina State Government as a Police Officer (Policia Militar de Santa Catarina), where they specialized in behavioral analysis and crisis management, as well as instructing and teaching police techniques and radio patrol. In 2012, they became an Analyst of Refrigeration Products (Analista de Produtos de Refrigeração) at Embraco, where they were involved in analyzing refrigeration systems, co-developing external customer systems, and training and certifying Embraco employees in Brazil and Latin America. In 2015, they took on the role of Business Administrator (Administrador de empresa) at Só Ar Climatização. In 2014, they began consulting in the area of marketing at Univille Universidade, where they provided growth hacking training. From 2018 to 2019, they were a Coordinator of Pre-Sales (Coordenador de Pré-Vendas) and Commercial Coordinator (Coordenador Comercial) at Quatenus®. Carlos restructured the sales team and re-adjusted the personas according to the experience of each salesperson, increasing the conversion rate from 8% to 23% in 6 months. In 2021, they became the Head of Franchises (Head Franquias) at Camerite, where they created and developed the team responsible for the success of franchised specialists in Brazil and developed the pre-sales process for the franchisees.

Carlos Eduardo completed their secondary education at Colégio Estadual Jandira D'avila. Carlos then went on to obtain a Technical degree in Refrigeration and Air Conditioning from Escola Técnica Tupy in 2012. Following this, they earned a Bachelor's degree in Business Administration from Univille Campus Joinville-SC in 2017. In 2018, they began a Master's degree in Professional Design from Universidade da Região de Joinville, focusing on the application of design in small and medium service providers.