Rachel Ornelaz

Rachel Ornelaz is an experienced eCommerce and customer experience professional with a proven track record in driving revenue growth and developing operational strategies across various industries. Currently serving as a Senior eCommerce Specialist at Cameron Ashley Building Products, Rachel has successfully increased revenue share and improved user experience through collaboration and data-driven insights. Previously, in roles such as Customer Experience Manager at MSI Viking and Director of eCommerce at Wonder Works Toys, Rachel demonstrated leadership in developing team capabilities, optimizing sales channels, and managing significant increases in eCommerce performance. Rachel's extensive background includes a strong focus on project management, analytics, and digital marketing, supporting successful transitions and strategic initiatives across different platforms. Rachel holds a Bachelor’s Degree in Art History from William & Mary.