Alicia Cheang

Alicia Cheang is a seasoned marketing and brand management professional with extensive experience in the beverage industry across the Asia-Pacific region. Currently serving as the Regional Innovations Manager at Campari Group since January 2019, Alicia also held the position of Marketing Manager for North Asia, overseeing markets such as Korea, Japan, and Taiwan. Previously, Alicia was recognized for excellence in brand management at Metadesign and Gruppo Campari, notably achieving Asia’s Best Practice for launching the "Appleton Estate Joy Spence Cup." Alicia's career also includes roles in business development and marketing at Drinks Fellas Pte Ltd, HEINEKEN, MediaCorp, and Redgroup Retail. Alicia holds a Masters of International Relations from Monash University and a Bachelor of Communication Studies from The University of Western Australia.