Bárbara Torres Cruz

Bárbara Torres Cruz is a skilled professional in digital and brand management with extensive experience in the marketing sector. Currently serving as Digital Media Manager at Campari Group since September 2019, Bárbara has also held the roles of Brand Manager/Category Manager for Spirits and Channel and Customer Marketing for the Modern Channel. Prior to this, Bárbara worked at MOLITALIA S.A. from December 2017 to September 2019 as Supervisor de Trade Marketing, focusing on creating strategic plans to achieve brand objectives and identifying growth opportunities. Previous positions include Product Manager for L'Oréal Professionnel during a temporary assignment and a Marketing Intern at Supermercados Peruanos S.A. for Plaza Vea. Bárbara holds a degree from Universidad de Lima, completed in 2016.