Eleftheria Tsochatzi

Eleftheria Tsochatzi is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as Marketing Director for Campari Hellas at Campari Group since September 2023. Prior to this role, Eleftheria held several key positions at Beat, including Global Marketing Capabilities Lead and Global Marketing Lead, overseeing branding and marketing initiatives across five Latin American countries. Eleftheria's career also includes significant tenure at Pernod Ricard, where responsibilities ranged from leading the Greek marketing team to managing various brand portfolios in Spain and Italy. Educational qualifications include a Master’s in International Business from Grenoble Ecole de Management and a Bachelor’s in Operational Research & Marketing from Athens University of Economics and Business. Additionally, Eleftheria contributed to the Athens 2004 Olympic Games as an anti-piracy merchandizer.