Melanie Batchelor is a seasoned marketing and business operations leader with extensive experience in the spirits and beverage industries. Currently serving as Managing Director of Campari America at Campari Group since October 2011, Melanie oversees operations across the United States and has held multiple senior roles including Managing Director of Campari Canada and Head of Marketing for Campari America. Previous positions include European Marketing Director at PepsiCo, where responsibilities encompassed developing strategies for carbonated soft drinks across 50 markets, and International Marketing Director for Pepsi Max. Melanie's early career included roles at Pepsi Cola Bottler Australia and Creative Sales, contributing to a robust foundation in trade marketing and account management. Educational qualifications include an Advanced Management Program from IESE Business School and a Bachelor of Business in Marketing from the University of Technology Sydney.