Zdravko Injic

Zdravko Injic is a seasoned marketing professional with extensive experience in channel and customer marketing, strategic insights, and business development across various industries. Currently serving as Channel & Customer Marketing Manager at Campari Group since July 2022, Zdravko previously held roles at Coca-Cola HBC as Customer Insights Manager, leading consumer behavior integration and category management projects. Prior experience includes Chief Business Excellence Officer at LUKOWA Group, where Zdravko focused on business development and strategic growth, and over a decade at JTI, leading strategy and insights, forecasting, and competitive analysis. Zdravko's educational background includes a MAS in Business Psychology from Fernfachhochschule Schweiz and multiple marketing diplomas from KV Luzern Berufsakademie.