Brad Viands

Brad Viands serves as the Senior Director of Research and Development for Salty Snacks at The Campbell's Company since April 2024, leading a team dedicated to innovation and cost-saving initiatives for brands such as Snyder's of Hanover and Cape Cod. Prior to this role, Brad Viands held various positions at Snyder's-Lance, Inc. from January 2007 to June 2018, including Sr. R&D Manager and Quality Assurance Manager, overseeing quality assurance and sanitation departments and conducting audits for co-manufacturers. Currently pursuing a Master of Business Administration at the Jack Welch Management Institute, Brad Viands previously earned a BS in Business Administration with a Marketing Certificate from the University of Phoenix.