Jp Lascalere

JP Lascalere is an experienced professional in category leadership and analytics, currently serving as Director of Category Leadership at Campbell Soup Company since March 2018 and as Director of Category Validation at Snyder's-Lance, Inc. since January 2015. Prior roles include Sr. Category Manager for Growth Ventures and Customer Insights Sr. Manager at Frito-Lay, where key accomplishments involved category reporting and analytics, collaboration with marketing and sales teams, and strategy development for major retailers such as Walmart. Previous experience also encompasses data mining and system analysis roles at PepsiCo, Amdocs, and Alcatel. JP holds an MBA in Strategic Management from SMU Cox School of Business and a BBA in Management Information Systems from Texas Tech University.