Mike O'Connor

Mike O'Connor has over 10 years of experience in the analytics and digital marketing industry. Mike began their career in 2008 as a Revenue Management Trainee at Starwood Hotels & Resorts Worldwide, Inc., eventually becoming an Assistant Director of Revenue Management. In 2012, they joined Pointmarc as an Analyst and later became the Senior Analyst, Product Manager, Insight & Performance Services, and Senior Analytics Consultant & Performance Practice Lead. In 2015, they began working as an Advisor, Analytics at SeeDepth, Inc. and as a Web Optimization Consultant at SiteSpect, Inc. Mike is currently a Co-founder and Principal Consultant at Campfire Analytics, an analytics collective specializing in digital data collection, synthesis, and activation.

Mike O'Connor's education history includes a Bachelor of Science in Hospitality Management from UNH Peter T. Paul College of Business and Economics, obtained between 2004 and 2008, and a high school diploma from Hingham High School, obtained between 2000 and 2004. Mike also holds several certifications, including Tableau Analyst and Tableau Data Scientist from Tableau Software (obtained in April 2020), Applied Machine Learning in Python from Coursera Course Certificates (obtained in June 2017), Questionnaire Design for Social Surveys from Coursera Verified Certificates (obtained in August 2015), Sweetspot Technical Foundation Training from Sweetspot Intelligence (obtained in July 2015), Exploratory Data Analysis from Coursera Verified Certificates (obtained in August 2014), Statistical Inference from Coursera Verified Certificates (obtained in August 2014), Getting and Cleaning Data from Coursera Verified Certificates (obtained in June 2014), Optimizely Platform Certification from Optimizely (obtained in June 2014), R Programming from Coursera Verified Certificates (obtained in June 2014), Certified Expert: Implementation from Adobe, Certified Expert: Test&Target from Adobe, Google Analytics Individual Qualification (IQ) from Google, SiteCatalyst Processing Rules Certified from Adobe, and Try SQL from Code School.