CampusESP
Tawanna Brown is an experienced professional currently serving as an Account Manager at CampusESP since July 2023. Prior to this role, Tawanna held various positions at The University of Alabama, including Assistant Director of Parent & Family Programs and Program Manager of Student Care and Well-Being from January 2014 to December 2023. Tawanna's educational background includes a Bachelor's degree in Criminal Justice/Police Science from The University of Alabama (2008-2012) and a Master of Arts in Counseling Psychology from The University of West Alabama (2012-2017).
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CampusESP
CampusESP addresses family, college and student needs by creating an online experience that focuses on the development of the family-college relationship. Parents and families can view student progress, campus news, campus events, and topics important to families. CampusESP is unique in utilizing student data, via a FERPA waiver process, to create a personalized experience for families that focuses their involvement and creates an experience for the college parent journey. The CampusESP platform: • Centrally manages family information & involvement preferences, streamlining college outreach efforts, • Provides information over a variety of devices (Web, mobile, email), building parent trust, and • Proactively alerts parents on topics requiring action, facilitating student success. Many campuses already form relationships with parents during the recruitment process. CampusESP extends those relationships after the student has initially enrolled and during each year they return.