Alfredo C. M. Tan

Alfredo C. M. Tan currently serves as the Chief Digital & Information Officer at Canada Goose, where focus centers on improving the company's global omni-channel shopping experience and enhancing operational efficiencies. In addition to this global role, Alfredo is an Industry Professor at McMaster University's DeGroote School of Business, teaching courses on digital transformation and organizational strategy. Previous positions include Senior Vice President at Advance powered by Loblaw, Senior Vice President at Rogers Sports & Media, and Chief Marketing Officer and Chief Digital & Innovation Officer at WestJet. Alfredo has held strategic advisory roles for organizations such as EY and Apollo Global Management, and has extensive experience with Facebook, where responsibilities included leading marketing solutions across Latin America and the Asia-Pacific region. Educational credentials include an MBA from McMaster University, a Master of Laws in Innovation & Technology Law from the University of Toronto, and an Advanced Management Program from Harvard Business School, among others.