Carolynn Lacasse

Carolynn Lacasse is an accomplished marketing and retail professional with extensive experience in strategic initiatives and team leadership. Currently serving as Senior Manager of Membership & CRM at Canada Goose, Carolynn focuses on expanding the customer base and enhancing connections. Previous roles include Senior Manager for Commercial & Retail Marketing at Canada Goose, where Carolynn launched a successful circular economy initiative and led luxury retail transformation efforts. As Head of Marketing + Retail at TKEES, Carolynn achieved significant revenue growth during the pandemic and transformed the brand’s market position. Experience also encompasses leadership roles at Mejuri, thisopenspace, Équipe Agency, and Source Metrics, showcasing a strong background in retail, e-commerce, and brand strategy. Carolynn holds a B.Comm Honours in Marketing from the Telfer School of Management at the University of Ottawa and a degree in Product Marketing from Audencia.