Natalie Chan

Natalie Chan currently serves as the Head of Digital Campaign & Content at Canada Goose, where the focus is on defining and executing digital campaigns, ensuring that online content aligns with brand objectives. Prior to this role, Natalie was the General Manager of Canada Goose's Recommerce platform, successfully launching and scaling the business with a significant revenue increase in 2023. Natalie's experience also includes leadership positions at Nike, where strategic initiatives in omnichannel consumer experiences and digital marketplace strategies were key responsibilities. Additionally, Natalie worked at Accenture as a Business Strategy Consultant, providing expertise in digital strategy and customer journey design across various industries in the APAC region. Educational credentials include a Bachelor's Degree in International Relations and Affairs with Honors, along with a background in psychology from The Johns Hopkins University, as well as an International Baccalaureate from UWC-USA.