Lauren Adkins

Lauren Adkins is a seasoned marketing professional with extensive experience in strategic marketing and management. Currently serving as Manager of Strategic Marketing at Canada Life since March 2021, Lauren has progressively advanced through roles including Associate Manager and Marketing Specialist. Prior to Canada Life, Lauren held the position of Marketing Specialist at H&M, where responsibilities included driving sales and executing in-store consumer events. Previous experience also encompasses roles at The Home Depot Canada, where strategic initiatives were developed for a $1 billion portfolio, and at Mosaic North America, managing integrated marketing programs for prominent clients. Lauren's career began with positions as Office Manager at WhatRunsWhere and Account Coordinator at Loud+Clear. Educational qualifications include a Bachelor of Arts in Popular Culture from Brock University and a Post Graduate Certificate in Public Relations from Niagara College.