David Basco

David Basco currently serves as the Director of Integrated Campaigns at the Canadian Cancer Society, where notable achievements include a 9% revenue growth during Daffodil Month and surpassing the Holiday 2023 revenue goal by 7%. Prior experience includes key roles at Make-A-Wish Canada, where David held various positions including Director of Direct Response and Digital Marketing, and interim Vice President of Mass Marketing. David’s background also features a managerial role at Southlake Regional Health Centre and marketing positions at YMCA of Greater Toronto, Sunnybrook Foundation, Heart and Stroke Foundation of Ontario, The Home Depot Canada, and Shoppers Drug Mart. David holds a Bachelor of Business Administration in Marketing from Schulich School of Business - York University, along with additional educational credentials from the University of the Philippines and Bath University.