LM

Lina Mohamed

Vice President, Mass Marketing at Canadian Cancer Society

Lina Mohamed has extensive work experience in various roles and organizations. Lina began their career in public relations, working as a Public Relations Coordinator at multiple companies including Wolf Group Public Relations, Karisma Communication Inc., and Fleishman-Hillard Canada Inc. Lina then transitioned into marketing, becoming a Marketing & Communications Consultant at Orbis International. After that, they worked as the Director of Marketing at ABOUT TRANSLATIONS LTD.

In 2010, Lina ventured into the real estate industry as a Real Estate Sales Representative at iPro Realty Ltd., Brokerage. Lina then joined CNIB as a Public Relations Consultant in 2003.

In 2012, Lina joined World Vision Canada, where they held various managerial positions including Supporter Experience Manager and Direct Dialogue Manager. Lina was responsible for renewing child sponsorship and implementing customer marketing strategies.

Most recently, Lina worked at the Canadian Cancer Society, initially as a Senior Manager of Direct Response and later as the Director of Direct Response & Innovation. Lina played a crucial role in generating a significant amount of mass marketing revenue through direct mail campaigns. Lina was later promoted to the position of Interim Vice President of Mass Marketing before eventually becoming the Vice President of Mass Marketing.

Overall, Lina has a diverse background in marketing, public relations, and real estate, with a demonstrated ability to drive revenue and implement innovative strategies.

Lina Mohamed has a background in various fields of study. Lina attended Queen's University, where they focused on Psychology. Following their time at Queen's University, Lina enrolled at Durham College to pursue a degree in Public Relations. After completing their studies in Public Relations, Lina furthered their education at the OREA Real Estate College, specializing in Commercial and Residential Real Estate. To expand their knowledge and skills, Lina returned to Queen's University to pursue a degree in Liberal Arts and Sciences, specifically focusing on Liberal Studies.

Links

Previous companies

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Timeline

  • Vice President, Mass Marketing

    April, 2021 - present

  • Director Direct Response Innovation

    July, 2018

  • Senior Manager Direct Response

    September, 2017