Canadian Football League
Tyler Keenan currently serves as the Chief Revenue Officer for the Canadian Football League, a position held since April 2024. Prior to this role, Tyler was with OverActive Media from April 2019 to April 2024, where responsibilities included serving as Senior Vice President of Partnerships & Revenue and Vice President of Global Partnerships. From April 2017 to April 2019, Tyler was the Head of Marketing and Partnerships at stackt. Tyler's career in sports marketing began at Nike Golf Canada, where roles included Canada Brand Director and Brand Communications Manager from January 2007 to April 2017. Tyler also worked at Mosaic Sales Solutions as a Senior Account Manager from September 2003 to December 2007 and briefly at Nike Canada in Sports Marketing in 2003. Tyler holds a BCom in Marketing & Management from the State University of New York at Plattsburgh, completed between 1999 and 2003, and attended Western University from 1997 to 1999.
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Canadian Football League
The CFL is a proudly Canadian professional football league played in nine major cities across the country. Its teams are deeply rooted within the communities in which they play, and the entire CFL prides itself on being the most accessible professional sports league in North America. In 2012, the CFL celebrated the 100th playing of the Grey Cup, its championship game and Canada’s largest single day sporting event, with thousands attending in person and millions more watching on TV each year. The CFL is steeped in tradition, uniquely Canadian and built for the future. In 2013, the Winnipeg Blue Bombers opened a brand new state-of-the-art stadium, while in 2014, new stadiums will open in Hamilton and Ottawa, as the league expands to nine teams and CFL football returns to the nation’s capital. The 2014 season also kicks off the first year of a comprehensive broadcast deal with TSN and RDS that will transform the economics of the league and its teams. These major initiatives and accomplishments combined with having the most passionate and loyal fans in professional sports, positions the CFL for a very bright future. The CFL will continue to offer sports fans an exciting brand of football played by amazing athletes and high value entertainment, while progressively building on its traditions for many decades to come.